Google Ads
Capture existing demand with focused search campaigns.
- Basic keyword research and negatives
- Ad copy and assets
- Search and simple remarketing
- Regular budget checks
Google Ads · Meta Ads · TikTok Ads
Transparent PPC management with manageable starter packages
We build your paid campaigns and refine them regularly at the frequency included in your package. You own the accounts and data; media spend and SoundCam's fee remain separate, transparent items.
You own the accounts and data
Google · Meta · TikTok
Basic tracking and clear reports
Media spend and agency fee are separate
By default, Google, Meta or TikTok charges the client's own payment method.
Media spend buys impressions, clicks or conversions. SoundCam's management fee covers the campaign build, basic tracking, optimisation and reporting defined in the selected package.
By default, Google, Meta or TikTok charges your own payment method directly. If it is more convenient, you can prepay the media budget to us and we pay the platform; the terms for this are set out in the quote. Budgets change only with prior approval.
Platforms managed as one system
Not every brand needs all three. We start where purchase intent and creative potential meet.
Meta Ads
Facebook and Instagram campaigns for leads, sales or remarketing.
- Basic audience and offer structure
- Lead, Sales and remarketing
- Testing supplied creative
- Basic Meta Pixel setup or review
TikTok Ads
Test supplied mobile-ready video in a simple campaign structure.
- In-Feed and Spark Ads
- Testing supplied video variants
- Basic targeting and pixel
- Regular result reviews
PPC packages
The cost depends on the number of platforms and campaigns, the tracking needs and the monthly volume of creative. After a short conversation we send a tailored quote, usually within 24 hours.
PPC Start
An accessible entry point for one focused platform.
- 1 platform: Google, Meta or TikTok
- Up to 2 active campaigns
- Basic review of existing tracking
- Fortnightly optimisation + monthly summary
- Activation of 2 supplied, finished creatives / month
PPC Growth
A manageable multi-channel package with regular refinement.
- 1–2 platforms
- Up to 4 active campaigns
- GA4 + pixel + basic events
- Weekly optimisation + monthly online meeting
- Activation of 4 supplied, finished creatives / month
PPC Plus
More capacity within a clearly defined scope.
- Up to 2 platforms
- Up to 6 active campaigns
- GA4 + GTM + basic event plan
- Weekly optimisation + monthly online meeting
- Activation of 8 supplied, finished creatives / month
How a campaign launches
Audit and objective
We review the accounts, offer, landing page and data, then select one primary business KPI: lead, sale or revenue.
Measurement and structure
We implement or verify GA4, pixels, events and UTMs, then build the campaign structure.
Launch and learning
We start with a controlled budget. The first 2–4 weeks test search terms, audiences and creative.
Regular refinement
We adjust the campaign at the frequency included in the selected package and document the next practical step.
Included versus billed separately
| Included in SoundCam's fee | Billed separately |
|---|---|
| Strategy, campaign build and optimisation | Google / Meta / TikTok media spend |
| Ad copy and adaptation of existing assets | New filming, photography or complex creative production |
| Conversion tracking, UTMs and reporting | Landing-page development or a full CRO project |
| Regular meetings per package | Third-party software and product-feed fees |
Where possible, accounts are created under the client's ownership, so history, audiences and data remain yours after a supplier change.
Frequently asked questions
Frequently asked questions about PPC management
Is media spend included in the monthly fee?
No. Google, Meta or TikTok charges your own payment method directly. If it is more convenient, you can prepay the budget to us and we pay the platform; the terms for this are set out in the quote.
What does the management fee depend on?
On the number of platforms and active campaigns, the tracking needs and how many creatives go live each month. After a short conversation we send a tailored quote, usually within 24 hours.
What budget is sensible for a start?
It depends on the market, the objective and the number of platforms: one platform can start collecting data with a smaller budget, two need more. We set the exact budget together in the first conversation.
Do you guarantee leads or ROAS?
No. The offer, price, website and sales process also affect results. We commit to the setup, review frequency, documented changes and clear reporting defined in the selected package.
Who owns the accounts and data?
The client. We preferably work through partner access in your Business Manager and ad accounts, so all history and audiences stay with you.
Is creative production included?
The base packages include the activation of 2, 4 or 8 client-supplied, finished creatives. We can also turn a finished poster or video into a simple platform-ready variation; new concepts, filming, AI video, substantial editing or animation are quoted separately.
What if new assets arrive every day?
We activate finished posts above the package allowance too, and if assets keep coming you can move to a larger monthly capacity (Daily Post Activation, Newsroom Weekday or Newsroom 7/7); this is set out in the quote. One activation is the setup and submission of one finished asset on one platform, so the same asset on two platforms counts as two. Business-day assets received by 12:00 are submitted the same day; actual launch depends on platform approval.
Request a short PPC needs assessment
Tell us the platform, monthly media budget and primary goal. After a short conversation we send a tailored quote, usually within 24 hours.