The short answer: three price bands
The price of an AI video depends on whether it is generated, hybrid or shot, and whether you order one video or a series. That gives three bands:
- Social sprint with AI — from HUF 450,000 / month. 6–10 short videos a month without a shoot or from minimal footage: trend research, hook, script, AI visuals or avatar, subtitles, editing, for 1–2 platforms.
- Video and film production — from HUF 950,000 / project. A half-day to two-day location shoot with a film crew, 8–15 short videos plus a brand film from the same footage, AI post-production (B-roll, subtitles, sound, localisation), two revision rounds.
- Custom AI system — custom quote after a two-week assessment. When you buy a production pipeline rather than a video: an AI app or agent system that produces content semi-automatically.
These are “from” prices, net. What can come on top: location, talent, props, travel, media spend. What can bring it down: a long-term retainer, and NGO / cultural clients (−20%).
What does one video come to? Sample calculation
The per-video unit price of each package — so you can compare with quotes given “per piece”.
| Package | Price (net) | Contents | Per video |
|---|---|---|---|
| Social sprint with AI | HUF 450,000 / month | 6–10 short videos | HUF 45,000 – 75,000 / video |
| Video and film production | HUF 950,000 / project | 8–15 short videos + brand film | HUF 63,000 – 119,000 / video, brand film included |
| One standalone generated ad | from one month of the social sprint | 1 video of 15–30 s, 3–5 variants | roughly HUF 60,000 – 300,000 depending on variants and complexity |
Figures are rounded and spread over the whole package — in the second row the brand film looks “free”, in reality it carries part of the price.
Individual items
If you are not thinking in packages. The figures are starting guide prices — the exact quote follows a short brief.
| Item | From (net) |
|---|---|
| One standalone short video (15–30 s) | from HUF 60,000 |
| Extra ad variant from the same material | custom quote |
| One video inside the monthly sprint | from HUF 45,000 |
| Brand film with a shoot | from HUF 950,000 |
| AI dubbing and localisation | custom quote |
| AI avatar / virtual persona | custom quote |
| PPC campaign management | from HUF 89,000 / month, plus launch fee |
| Custom AI system, agent, automation | custom quote after an assessment |
“Custom quote” is not a dodge: for these the scope varies so much that a starting figure would mislead rather than help. After a short brief you get a concrete number within one working day.
What moves the price?
Five factors decide where you land within a band.
- Shoot or no shoot. The biggest step: crew, location and the day rate. Zero for a generated video, half a day to two days for hybrid.
- Length and number of variants. A 15-second ad in 5 variants is not five times the work, but not one either — variants share the concept and the post.
- Avatar and languages. An avatar-narrated video localised into 15+ languages: a fraction of the video price per language, but it adds up across many.
- Revision rounds. One is included for short-form, two for brand films. From the third round it is hourly — which is why the brief and approvals deserve attention.
- Rights and usage. Organic social, paid ads, TV: the scope of use affects music and voice licences. With us every delivered asset is 100% yours, with documented licences.
When is an AI video not worth it?
Honestly: it is not right for every job.
- When the brand has no visual system yet. The 72 hours would go into brand-building, not the video. Identity first, series second.
- When real people must be shown credibly — a CEO, a team, a customer. That is the hybrid package: shoot, then scale with AI.
- When you need a narrative film longer than 90 seconds in 3 days. Even AI-natively we cannot do that at quality in that time; 1–3 weeks is realistic.
We quote in those cases too — just from the other package, with the real timeline.
Hidden costs to ask anyone about
- Music and voice licences: included, or a separate item? Included with us, together with the scope of use.
- Source files and master: do you get the project file and the 4K master? The master yes; the project file in the hybrid package.
- Formats: are 9:16, 1:1 and 16:9 exports extra? Not with us.
- Revisions: how many rounds, and what counts as a “round”? For us one consolidated feedback = one round.
- Rush fee: there is one for a 12-hour turnaround, none for the normal 24–72 hours.
Frequently asked questions about prices
How much does a TikTok video cost?
In a series, HUF 45,000 – 75,000 per video (social sprint, HUF 450,000 / month, 6–10 videos). A single standalone TikTok video costs more per piece, because the concept and set-up are charged to one video.
How much does a brand film cost?
In the video and film production package from HUF 950,000: a half-day to two-day shoot, a brand film, plus 8–15 short videos from the same footage. With casting, several locations and VFX it is a custom quote with a 2–3 week timeline.
Is there a cheaper entry point?
A standalone, fully generated ad fits within one month of the social sprint. We do not take smaller jobs, because below that the concept and rights-cleared production cannot be done at quality.
Are prices gross or net?
Net, in Hungarian forint. VAT is added on the invoice.
Do I get an exact price before the brief?
An indicative price, yes — you are reading it. An exact quote comes within 48 hours of the brief, with no commitment.
Request a concrete quote
Tell us what the video is for, how many and by when — we answer with numbers within 48 hours.
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