The short answer: three price bands
The price of an AI video depends on whether it is generated, hybrid or shot, and whether you order one video or a series. That gives three bands:
- Social sprint with AI — from HUF 450,000 / month. 6–10 short videos a month without a shoot or from minimal footage: trend research, hook, script, AI visuals or avatar, subtitles, editing, for 1–2 platforms.
- Video and film production — from HUF 950,000 / project. A half-day to two-day location shoot with a film crew, 8–15 short videos plus a brand film from the same footage, AI post-production (B-roll, subtitles, sound, localisation), two revision rounds.
- Custom AI system — custom quote after a two-week assessment. When you buy a production pipeline rather than a video: an AI app or agent system that produces content semi-automatically.
These are “from” prices, net. What can come on top: location, talent, props, travel, media spend. What can bring it down: a long-term retainer, and NGO / cultural clients (−20%).
What does one video come to? Sample calculation
The per-video unit price of each package — so you can compare with quotes given “per piece”.
| Package | Price (net) | Contents | Per video |
|---|---|---|---|
| Social sprint with AI | HUF 450,000 / month | 6–10 short videos | HUF 45,000 – 75,000 / video |
| Video and film production | HUF 950,000 / project | 8–15 short videos + brand film | HUF 63,000 – 119,000 / video, brand film included |
| One standalone generated ad | from one month of the social sprint | 1 video of 15–30 s, 3–5 variants | roughly HUF 150,000 – 300,000 depending on variants |
Figures are rounded and spread over the whole package — in the second row the brand film looks “free”, in reality it carries part of the price.
What moves the price?
Five factors decide where you land within a band.
- Shoot or no shoot. The biggest step: crew, location and the day rate. Zero for a generated video, half a day to two days for hybrid.
- Length and number of variants. A 15-second ad in 5 variants is not five times the work, but not one either — variants share the concept and the post.
- Avatar and languages. An avatar-narrated video localised into 15+ languages: a fraction of the video price per language, but it adds up across many.
- Revision rounds. One is included for short-form, two for brand films. From the third round it is hourly — which is why the brief and approvals deserve attention.
- Rights and usage. Organic social, paid ads, TV: the scope of use affects music and voice licences. With us every delivered asset is 100% yours, with documented licences.
When is an AI video not worth it?
Honestly: it is not right for every job.
- When the brand has no visual system yet. The 72 hours would go into brand-building, not the video. Identity first, series second.
- When real people must be shown credibly — a CEO, a team, a customer. That is the hybrid package: shoot, then scale with AI.
- When you need a narrative film longer than 90 seconds in 3 days. Even AI-natively we cannot do that at quality in that time; 1–3 weeks is realistic.
We quote in those cases too — just from the other package, with the real timeline.
Hidden costs to ask anyone about
- Music and voice licences: included, or a separate item? Included with us, together with the scope of use.
- Source files and master: do you get the project file and the 4K master? The master yes; the project file in the hybrid package.
- Formats: are 9:16, 1:1 and 16:9 exports extra? Not with us.
- Revisions: how many rounds, and what counts as a “round”? For us one consolidated feedback = one round.
- Rush fee: there is one for a 12-hour turnaround, none for the normal 24–72 hours.
Frequently asked questions about prices
How much does a TikTok video cost?
In a series, HUF 45,000 – 75,000 per video (social sprint, HUF 450,000 / month, 6–10 videos). A single standalone TikTok video costs more per piece, because the concept and set-up are charged to one video.
How much does a brand film cost?
In the video and film production package from HUF 950,000: a half-day to two-day shoot, a brand film, plus 8–15 short videos from the same footage. With casting, several locations and VFX it is a custom quote with a 2–3 week timeline.
Is there a cheaper entry point?
A standalone, fully generated ad fits within one month of the social sprint. We do not take smaller jobs, because below that the concept and rights-cleared production cannot be done at quality.
Are prices gross or net?
Net, in Hungarian forint. VAT is added on the invoice.
Do I get an exact price before the brief?
An indicative price, yes — you are reading it. An exact quote comes within 48 hours of the brief, with no commitment.
Request a concrete quote
Tell us what the video is for, how many and by when — we answer with numbers within 48 hours.
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