72-Hour Video Production — Our AI Workflow Step by Step

Hours 0–24: brief, concept, prompt design

The clock starts the moment you submit the brief form. In the first 24 hours we render nothing. Instead:

0–2h: brief read-through, question list. A 30-min call if needed.
2–8h: creative concept — 2–3 directions with moodboard and reference videos.
8–12h: sent to you for approval (this is your decision window — every hour spent here comes out of the 72).
12–20h: prompt design and asset prep. We lock which AI model (Veo 3 / Sora / Runway / HeyGen) is the main engine.
20–24h: first storyboard with precise per-scene prompts.

Pitfall: if concept approval slips past 8 hours, the 72-hour deadline can no longer hold. That's why on the brief form we ask for an always-on channel (Slack / WhatsApp / email) live during the first day.

Hours 24–48: first renders, AI avatar, voice

Day two is where the actual creative production happens. The most intense 24 hours:

24–32h: first video renders with Veo 3 or Sora — typically 3–5 alternative versions per scene.
32–38h: AI avatar capture on HeyGen or our custom-trained model. Voice with ElevenLabs.
38–44h: we cut these into a first master. No final mix yet, no grading.
44–48h: first version sent for preview. There's still room for 1–2 rounds of feedback before the deadline.

Hours 48–72: mix, corrections, delivery

The last 24 hours are about the polish:

48–58h: sound mix (music, SFX, dialogue balance), color grading.
58–66h: correction round — based on your feedback.
66–70h: format export — 9:16, 1:1, 16:9, multiple lengths (6s, 15s, 30s).
70–72h: delivery via secure link (Frame.io / WeTransfer), with license documentation.

What 72 hours is NOT enough for

Honestly: 72 hours isn't enough for everything. We don't promise that turnaround for:

Live-action shoots — with casting, locations, crew. That's 2–3 weeks.
Complex VFX — physical simulation, 3D modelling for a custom character.
Brand-new identities — if there's no brand-asset library yet, the 72 hours would be spent on brand-building, not video.
Narrative films longer than 90 seconds. Even AI-native, you can't ship that at quality in 3 days.

Guarantees

If 72 hours slips through our fault, we refund 20% of the project.
If the first version misses — and the brief was clear — we redo the whole thing for free.
Every delivered video is license-clean, with documented model pedigree.

Start your 72-hour project

Tell us the brief — and 72 hours later your first AI ad video is in your hands.

Start the project →